In 2009, Europe was witness to a very innovative marketing act. Disney, to promote their 2009 release Up in Europe, teamed up with a famous balloon marketing business to make a real balloon with an undercarriage that looks precisely like your house in the film . The entire construction of the balloon itself can be dealt with as an engineering genius, and it took control of six months to finish! The biggest surprise was the one Disney had prepared for their London promotions - they flew the balloon right under the Tower Bridge! The act was much spoke about and reported in worldwide media.
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Photos via:
Beatwax-Agency,
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